Frame W1Hero shape • Tortoiseshell
Modern cat-eye
A soft upswept line that adds definition without feeling severe.
The September edit • Ashfield
New arrival fashion
Explore this season's most wearable optical shapes, then visit our Ashfield boutique to find your fit from more than 1,000 frames.
$1992 pairs from
Selected frames + standard single-vision lensesAvailable 1-30 September 2026. Conditions apply.
1,000+ framesTry styles in store
2 pairs from $199Frame + standard lenses
Independent since 2005Local Ashfield care
3 languagesEnglish • 普通话 • 广东话
Style inspiration
Find the shape that feels like you.
From refined metal profiles to statement acetate, these twelve looks showcase the key silhouettes in our September style story. Bring your favourites in mind and our team will help you find a frame that suits your face, prescription and everyday life.
A note about the images: These are AI-created style concepts, not photographs of exact store stock. Frame brands, colours and availability vary. Visit us to view and try our current arrivals.
Women's edit
Confident, expressive, refined.
Six versatile silhouettes chosen for modern proportions, flattering lift and everyday wearability.
Frame W1
Frame W2Champagne metal
Soft square
Light, polished and easy to wear across work, study and weekends.
Frame W3Black acetate
Bold rectangle
A clean statement profile for customers who like confident definition.
Frame W4Slim gold metal
Minimal oval
A delicate, premium silhouette with a distinctly modern vintage mood.
Frame W5Deep burgundy
Rounded panto
Warm colour and softly rounded lines for an approachable statement.
Frame W6Crystal acetate
Quiet soft square
Subtle transparency keeps this practical shape fresh and lightweight.
Men's edit
Modern classics, sharpened.
Six popular shapes spanning statement acetate, heritage browlines and understated metal profiles.
Frame M1Hero shape • Black acetate
Bold rectangle
Strong, architectural lines with an easy contemporary presence.
Frame M2Tortoiseshell brow
Modern browline
Heritage character balanced by a slim lower rim and warm colour.
Frame M3Smoke-grey acetate
Soft square
A versatile bestseller shape with a lighter, more polished finish.
Frame M4Gunmetal
Optical pilot
A refined double-bridge influence translated for everyday optical wear.
Frame M5Deep navy acetate
Rounded panto
Smart, relaxed and slightly creative without becoming too round.
Frame M6Translucent gunmetal
Geometric square
Subtle angles add a technical, premium edge to a wearable profile.
September offer
Two complete pairs from $199.
Refresh your everyday eyewear and add a second look for work, study or weekends. Our team will help you compare fit, colour and lens options in store.
✓Two selected promotional frames
✓Standard single-vision lenses
✓Professional fitting and adjustment
Visit iFocus Ashfield
Try your favourites in store.
Our experienced team can help match the right frame shape, bridge fit, colour and lens option to you.
AddressShop 1, 38 Hercules Street
Ashfield NSW 2131
Ashfield NSW 2131
Phone02 9716 5060
LanguagesEnglish, Mandarin Chinese and Cantonese Chinese
Opening hoursMonday, Tuesday, Thursday, Friday & Saturday
10:00am-5:00pm
10:00am-5:00pm
More than 1,000 frames to explore
Your new look is waiting in Ashfield.
Save the styles you love, visit the store and let us help you find the right fit from our latest arrivals.
Book an Eye Test